

Create a pivot table in excel 2011 for mac Pc#
It’s just temporarily hidden to help you hone in on the data you’re trying to interpret.Īt any time, you can release these filters by choosing Clear Filter from from the drop-down menu on a PC and the Clear Filter button on a Mac. Sometimes, especially with branded keywords, this is a good thing because it indicates indented or multiple listings other times it means that Google can’t tell which page to send traffic to for a particular keyword.Īs the name suggests, the filter options hide rows based on the criteria you choose. In this example - as I frequently do with SEMRush data when analyzing it - I sorted first by Search Volume in descending order and then by Keyword in ascending order, which essentially allows me to see if keywords are driving traffic to competing landing pages. If it gets too confusing, just select any cell in the column you want to sort by and choose your sort option(s) under Data > Sort & Filter > Sort (same for the Mac). You don’t even get a Custom Sort option unless the column has some kind of color formatting. This is a UI faux pas on Microsoft’s part, in my opinion, since you can use a custom sort that doesn’t use color formatting at all. If you want to sort by more than one value, you can choose Custom Sort under the Color menu. So if I wanted the keywords with the highest search volume to float to the top of my table, I’d simply click on the yellow bar under Sort by Cell Color. Now, you can sort the column by cells with a yellow fill, red font, no fill, black (or “Automatic”) font color, or a combination of factors using the Custom Sort option. I wouldn’t actually hatchet the formatting like this I just wanted to demonstrate where the different formats show up in the fly-out menu. (You can get to these options under Home > Styles > Conditional Formatting > Top/Bottom Rules for the PC or Home > Format > Conditional Formatting > Top/Bottom Rules for the Mac). I used conditional formatting to format the top 10% of Search Volumes with a yellow fill and the bottom 10% with a red font. Color. Whether you apply a background fill or font color manually or by using conditional formatting, you can use that color to sort your data.Click on the down-facing triangle in the column’s heading you want to sort the table by, and choose your sort option at the top of the drop-down menu. There are three ways you can sort your table: I chose to use the middle green format in the Light category. This will give you a drop-down of table formatting options. To get started, select any cell inside your data set, then choose Home > Styles > Format as Table (On a Mac: Tables > Table Styles).Ī ‘Format as Table’ menu will pop up. (The Chrome Eye Dropper extension is a great tool for getting the RGB values of colors you find on a website.) Table Setup Then, I have a tab for the table formatted using a built-in style, with a third tab for the same table that is formatted using colors I pulled from the site’s logo. The original data dump is in the first tab.
Create a pivot table in excel 2011 for mac download#
If you want to follow along, you can download the Excel file I use in the post. CSV data dumps epitomize ugly data, but in less than two minutes, you can take a hideous data dump like this and transform it into a work of data art between table formatting and some strategically executed conditional formatting (a topic for another post). It shows you Google US by default, but you can also choose from nine other countries or Bing (US only).Īs with nearly any tool out there, you have the ability to export the data as a CSV file. SEMRush is a great jumping-off point for competitive analysis because it lets you know the keywords that the site is ranking for on the first two pages of Google. (Disclosure: I have no affiliation with the store or the site.) My poor friend risked life and limb for an emergency stop. I’ll demonstrate using a data dump from SEMRush for a shoe website I checked into after seeing the coolest shoe store in Manhattan last week, Shoe Mania. We’ll just use one of the built-in styles for now but then customize one later in the post to show how easy it is to create a branded table. You’ll understand why when you see all the cool things you can do with your data once you format it as a table. Microsoft introduced table formatting in its 2007 version (2011 for Mac). I hope to rectify that injustice against innocent data with this guide.

Yet, one of the biggest mistakes marketers make is trying to wrangle static data instead of taking advantage of Excel’s table formatting, which basically turns your data range into an interactive database. Being able to slice and dice the data to find actionable insights is key to effective analysis.

If there’s one task most marketers share - whether their focus is SEO, paid search, or social media - it’s collecting and interpreting data.
